A3 Relationship marketing report

Assessment Type: Written Assessment

It has been shown that high levels of customer satisfaction are linked to customer loyalty. Further that loyal customers are more frequently ‘heavy users’ of a service and therefore usually more profitable. The third piece of assessment that completes your body of work in this unit, consists of a business report that is. The focus of your report is to develop a customer retention plan and recovery strategy to support your service business post-COVID-19.