This essay is comparing the two ads in the pdf through psychological, sociological, and cultural theories of consumer behavior. It is seeing what impact these ads have on the consumer. We have to use the textbook as a source, I attached it. The paper should be split up into three main headings, psychological, sociological, and cultural. The specific product category is deodorant brands. The Old Spice campaign is targeting males and the Secret Ad is targeted towards women. The 4 p’s are price, product, placement, and promotion. This is strictly a comparison between the two print ads attached and not the campaigns as a whole.
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