After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:

After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:

  • Rethinking Marketing
  • Branding in the Digital Age
  • Marketing Myopia
  • Marketing Malpractice
  • The Brand Report Card

Following your review, share a 500-word synopsis of the strategic marketing concepts discussed.  This posting should not be a series of articles reviews.  Instead, it should be a synthesis of the readings with the overarching theme, “Strategic Marketing,” in mind.  This posting should be completed using APA formatting (in-text citations and references).  Cover page and reference page.  No PDF files accepted.  Include an Introduction and Conclusion as well in this paper.  Subject headers are required.

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