Analysis

Pick one effective and one ineffective commercial and analyze them. There are no restrictions regarding which commercial you should select (in terms of length or advertisers) but both of them should be fairly recent—from the last year. All commercials should be from the US and in English. Commercials can be part of a TV campaign or online campaign. Answer the following questions:

Who is the target audience that the commercial is trying to reach? Does it resonate with the target audience? Support your claim that the commercial is or is not successful with data from legitimate sources such as newspapers (New York Times, Washington Post, Wall Street Journal, and the likes), advertising magazines (such as AdAge) etc. It is advised that you first find such data and then choose the commercials for this project.
Which stage(s) of the customer decision-making process is the commercial trying to influence? (check out the decision making process from the classes on consumer behavior). What is the commercial’s goal? (recall that Promotions have four goals: awareness, persuasion, reminder, education).
Discuss the elements of the message learning approach (source, message, recipient, medium) used in this commercial and comment on them.
Analyze the commercials using the persuasion theories we discussed in class.
Finally, summarize and explain why the commercial is effective or not. Support your case with your answers to the previous four questions.

Don't use plagiarized sources. Get Your Custom Essay on
Analysis
Just from $13/Page
Order Essay
Essay Assign
Calculate your paper price
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All our papers are original and written from scratch. We will email you a plagiarism report alongside your completed paper once done.

Free Revisions

All papers are submitted ahead of time. We do this to allow you time to point out any area you would need revision on, and help you for free.

Title-page

A title page preceeds all your paper content. Here, you put all your personal information and this we give out for free.

Bibliography

Without a reference/bibliography page, any academic paper is incomplete and doesnt qualify for grading. We also offer this for free.

Originality & Security

At Essay Assign, we take confidentiality seriously and all your personal information is stored safely and do not share it with third parties for any reasons whatsoever. Our work is original and we send plagiarism reports alongside every paper.

24/7 Customer Support

Our agents are online 24/7. Feel free to contact us through email or talk to our live agents.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work around the clock to see best customer experience.

Pricing

Flexible Pricing

Our prices are pocket friendly and you can do partial payments. When that is not enough, we have a free enquiry service.

Communication

Admission help & Client-Writer Contact

When you need to elaborate something further to your writer, we provide that button.

Deadlines

Paper Submission

We take deadlines seriously and our papers are submitted ahead of time. We are happy to assist you in case of any adjustments needed.

Reviews

Customer Feedback

Your feedback, good or bad is of great concern to us and we take it very seriously. We are, therefore, constantly adjusting our policies to ensure best customer/writer experience.