Case 24-Weight Watchers International Inc.

Case 24-Weight Watchers International Inc.
1. Who are Weight Watchers’ core customers? Who are they seeking to expand to?
2. What is the biggest threat to Weight Watchers’ business model?
3. What are some trends in the market that Weight Watchers can capitalize on to grow their business?
Case assignments will be graded as follows:
Case Assignment RubricThoroughly answered all of the questions: 60
References to course material: 20
Spelling/Grammar at college level: 10
Quality/Content: 10

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