Case Analysis: Southwest Airlines

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Minimal to need academic support when providing recommendations. Providing a reference is not enough. Anyone can add a reference article at the end of a deliverable. Both an in-text citation and a corresponding reference in the body of your deliverable. You are required to use an academic source and the textbook to support your deliverable.

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Review Southwest Airlines Case; Using the Southwest Airline Case,

Read Chapters 2 & 3 in Hitt Text This case is in textbook

The primary purpose of the SWOT is to have a visual of where the company stands in a given period of time. The most common users of a SWOT analysis are team members and project managers who are responsible for decision-making and strategic planning. However, anyone who belongs to an organization can develop a SWOT. Please use the guide below to guide your efforts in providing a SWOT chart. In your chart, you will need to include at least 4 elements per quadrant. Once you have completed the chart, make recommendations on how the organization should proceed. Remember, you must always support your recommendations with academic research.

Internal factors include your resources and experiences. General areas to consider for strengths and weaknesses:

Human resources – staff, volunteers, board members, target population

Physical resources – your location, building, equipment

Financial – grants, funding agencies, other sources of income

Activities and processes – programs you run, systems you employ

Past experiences – building blocks for learning and success, your reputation in the community

External factors that you can not control in the external environment of a business (social/cultural, political, global, economic, technological, environmental)

Cast a wide net for the external part of the assessment. No organization, group, program, or neighborhood is immune to outside events and forces. Consider your connectedness, for better and worse, as you compile this part of your SWOT list.

Forces and facts that your group does not control include:

Future trends in your field or the culture

The economy – local, national, or international

Funding sources – foundations, donors, legislatures

Demographics – changes in the age, race, gender, culture of those you serve or in your area

The physical environment (Is your building in a growing part of town? Is the bus company cutting routes?)

Legislation (Do new federal requirements make your job harder…or easier?)

Local, national or international events

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