Case Anaylsis



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Consider the strategy issues ALDI faced at the time of the case, and answer the questions below. Make sure you answer all of the questions fully.One inch margins top – bottom – and sides, 12 point Times New Roman font (or a close equivalent if you do not have that font), double spaced, paragraphs indented by 1 tab (of .5 to 1.0 inch), and any citations must be in APA format (if you use any citations, but remember no outside research or updates).  Use only the information presented in the case.NO outside research or updates. Again, No links or unauthorized file formats (e.g. no links to Google Docs).Please type your answers in this document and submit it as instructed.  Make sure totype your answer below the relevant question and above the next question.




  1. Fully analyze Aldi’s business model using the business model
    1. External industry: use Porter’s 5 force model to analyze
    2. Internal analysis: use Resourced Based View (RBV) and VRIO test( valuable, rare, imitable, organized to exploit)
    3. Analyze firms’ corporate level strategy
    4. Analyze firm’s positioning statement (Business level strategy)
    5. Analyze firm’s Customer Value Proposition (CVP) and economic logic
  2. What is Aldi’s business-level strategy,briefly describe the other key rivals’ positions?
  3. Applying internal analysis, can (or has)Aldiachieve(d) a sustainablecompetitive advantage relative to Walmart? If yes, identify and discuss 3 to 4 of Aldi’s possible core competencies, key resources, and/or key capabilities, and describe how they contribute to any such advantage by fully applying all components of the relevant paradigm.
  4. Using industry analysis, analyze the threat of new entrants for the industry in which Aldi competes. Be sure to make the appropriate conclusion.
  5. Fully apply the strategic groups paradigm to the industry to analyze any strategic groups that may exist in the industry?



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