Coca-Cola/Costa Coffee Case Study

Review the tutorial: How to Prepare a Case. Prepare a six+ page paper (four+ pages of text plus cover and reference page) paraphrasing (e.g. using your own words) with no quotes or outside information that is double spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-9 as subtitles, which follow:

1. Cover page
2. Case Recap, Competition
3. Problem Identification
4. Identify the root problem components
5. Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people)
6. Social Media: Analyze the current social media plan
7. SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
8. Sound alternatives/Measurements (Note: propose at least two possibilities)
9. Recommendations (Note: fully justify your recommendations)

Reference page –