Company Analysis

Having narrowed down the company selection list to 3-5 companies, this milestones gives you an opportunity:
1.To make progress on the research on each company
2.To apply the analysis tools that we are developing for company analysis (e.g. VRIO, SWOT, etc.)
3.To write up a short outline of the analysis which will allow you to try out the arguments you will be using to convince investors.
Potential Outline:
–Company name and url
–2 sentences about the company does
–2 sentences on why you recommend investment. (you may write these sentences after the analysis. This is like your thesis statement).
–Body of the document: apply at least one analysis tool (VRIO, SWOT, etc.). When you write the final paper you can expand on this and use more analysis or even switch to a different model.
–Conclusion: 2 sentences that mirror what you wrote in the recommendation for the investment.

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