Competitive Analysis

****PLEASE REVIEW INSTRUCTIONS CAREFULLY****

Altria

https://www.altria.com/Pages/default.aspx

5 Citations will be used – You may not use books, only websites with the full free accessible articles. You must provide the page or paragraph number in every in-text citation presented.

Example:

“In text-Citation”

Lawson (2019, page. 5) has determined that stock will skyrocket after the United States 2020 election.

“Reference”

Lawson, C. (2019). Election Results. Forbes. www.forbes.com/123456789

· Altria’s Corporate-Level Strategy Analysis (1/2 Page)

Thoroughly and correctly analyzes corporate-level strategies using research

· Altria’s product line and target market (1/2 Page)

Thoroughly and correctly evaluates the company’s product line and target market using research to support reasoning.

· Identify and explain Altria’s business-level strategies (1/2 Page)

Thoroughly and correctly identifies and explain business-level strategies using BOTH research AND course material to support reasoning.

· Altria’s organizational structure (1 Page)

Thoroughly and correctly identify the:

company’s organizational structure

organizational culture

marketing production

operations

finance/accounting

R&D

using research to support reasoning and conclusions.

· Functional-level strategies alignment with Altria’s vision and mission statement (1/2 Page)

Thoroughly and correctly explains how the functional-level strategies align with the company’s vision and mission statements using research to support reasoning and conclusions.