Corporate Communications: Strategy and Critique 2020/21
Due date: 30December 2020
You are required to write a 2,000-2,500 word essay based on one of the questions below.
Your essay should be presented in an 11 or 12 point font and be 1.5 or double spaced.
It should be submitted as a Word or PDF format.
(Plan for assignment)
Using published sources, explore the social, technological, ethical, economic and political environments in which your organisation operates. You may wish to do this via a framework such as a PEST / PESTLE / STEEPLE analysis (the one you choose will depend on both the type of organisation under discussion AND your own personal preferences).
This is NOT an overview of the organisation. To do this assignment well, you will need to understand the strategic direction of the organisation in order that your analysis is based on the areas of importance to the organisation. Your PEST/PESTLE/STEEPLE analysis will consider the ISSUES and RISKS facing the organisation as well as e.g. consumer choice, competitor activity, political developments affecting the sector, social trends, etc.
Focussing on the activities of your selected organisation and using both academic and practice-based texts, answer one of the following questions which explores elements of Corporate Communications.
OR What unethical activities have the organisation that you investigated carried out? Could you justify the use of these tactics?
Suitable sources include BBC and other reputable broadcasters/ reputable national and international newspapers/news sites. Also industry research databases such as Mintel and WARC are recommended.
References must be formatted in APA 6th Edition.
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