Values-Based Attachment
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In Chapter 4, you learned about customers developing strong emotional attachments between their personal values and those of the organization (p. 114).
1. In your own words, as it relates to consumers, explain the concept of “values-based attachment”. Start with the article: Two Thirds of Consumers Now Buy on Beliefs https://www.edelman.com/news-awards/two-thirds-consumers-worldwide-now-buy-beliefs
2. Next, research companies known for its values–based commitment. Choose one of such companies and explain with examples how this company uses value-based attachment to build customer relationships.