Four P’s of Marketing

BUS693 Four P’s of Marketing
In a 3-4 page APA paper (excluding title and reference pages), answer the following questions:

Of marketing’s four P’s – product, price, promotion and place (distribution) – which lend themselves most easily to total or quasi-standardization?
Of the four P’s, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?
Which of the globalization drivers would be useful in answering the questions above for any particular industry?
How do sourcing and location affect the four P’s of global marketing?
You are required to use at least two outside resources to support your paper.

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Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Required Resources
Text
Yip, G.S. & Hult, G.T.M. (2012). Total global strategy (3rd ed.). Retrieved from https://www.vitalsource.com

Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Article
Rizza, M. N. (2007, October). Driving value with global sourcing. Supply Chain Management Review, 11(7), 13. Retrieved from the ProQuest database

Website
Intel Corporation (Links to an external site.). (http://www.intel.com/content/www/us/en/homepage.html#/en_US_01)

Total Possible Score: 5.00
The Four P’s
Total: 1.00
Distinguished – The determination of which of the four P’s- product, price, promotion and place (distribution)- most easily lends itself to total or quasi-standardization is clear and complete. Research is thorough, the issue is addressed with critical thought and creativity, and the conclusion is supported by details and examples.
Proficient – Adequate determination of which of the four P’s most easily lends itself to total or quasi-standardization is relatively clear. Research is sufficient, and the conclusion is supported by details and examples.
Basic – Brief determination of which of the four P’s most easily lends itself to total or quasi-standardization. However, examination of the factors influencing globalization would help determine more accurately which of the four P’s lends itself most to standardization.
Below Expectations – Attempts to determine which of the four P’s most easily lends itself to total or quasi-standardization. However, treatment of factors influencing globalization is limited and the conclusion is unsupported or unclear.
Non-Performance – Determination of which of the four P’s – product, price, promotion and place (distribution) –lends itself to standardization or quasi-standardization is either nonexistent or lacks the components described in the assignment instructions.

Controlling the Four P’s
Total: 1.00
Distinguished – Provides a strong indication of which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries. The choice is supported by research and demonstrates a clear understanding of the issues.
Proficient – Adequately indicates which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries. Indication is supported by research, and demonstrates an understanding of the issues.
Basic – Somewhat indicates which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries and demonstrates limited understanding of the issues.
Below Expectations – Briefly addresses this issue, but response lacks clarity and demonstrates limited understanding of the issues.
Non-Performance – Indication of the four P’s that should be controlled by headquarters, and which should fall under the control of national subsidiaries, is either nonexistent or lacks the components described in the assignment instructions.

Globalization Drivers
Total: 1.00
Distinguished – Perfectly indicates which globalization driver is most useful in evaluation of the issues. Response is supported by research, and demonstrates a clear understanding of the issues.
Proficient – Adequately indicates which globalization driver is most useful in evaluation of the issues. Response is supported by research, and demonstrates an understanding of the issues.
Basic – Briefly indicates which globalization driver is most useful in evaluation of the issues, and demonstrates a limited understanding of the issues.
Below Expectations – Fails to indicate which globalization driver is useful in evaluation of the issues, and demonstrates a lack of understanding of the issues.
Non-Performance – Indication of which globalization driver is most useful in evaluation of the issues is either nonexistent or lacks the components described in the assignment instructions.

Sourcing and Location Affecting the Four P’s of Global Marketing
Total: 1.00
Distinguished – Provides a detailed response that demonstrates how sourcing and location affect product, price, promotion and place (distribution). Response is creative, well-supported, and reveals a clear understanding of the interrelated issues from a global strategic marketing perspective.
Proficient – Provides a response that sufficiently demonstrates how sourcing and location affect product, price, promotion and place (distribution). Response is supported with research and reveals an understanding of the interrelated issues from a global strategic marketing perspective.
Basic – Provides an adequate response to demonstrate how sourcing and location affect product, price, promotion and place (distribution). Response is supported, but reveals a limited understanding of the interrelated issues.
Below Expectations – Response attempts to describe how sourcing and location affect the four P’s, but lacks detail and relevance.
Non-Performance – The effect of sourcing and location on the four P’s is either nonexistent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues
Total: 0.20
Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.
Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations – Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

APA Formatting
Total: 0.20
Distinguished – Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient – Exhibits APA formatting throughout the paper; however, layout contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper. Layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Page Requirement
Total: 0.20
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirements predetermined in the assignment description.
Basic – The paper meets over half of the page requirement.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Resource Requirement
Total: 0.20
Distinguished – Provides ample sources and uses the correct amount of sources from the specified search agents.
Proficient – Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic – Provides over half of the sources required in the assignment instructions.
Below Expectations – Barely provides adequate sources and unable to include sources from specified search agents.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

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