From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions

Assignment-1

CRITICAL WRITING

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

1. What variables need to be considered while developing a list of potential countries?

2. Describe the four steps a firm should take when it is considering going global.

3. Discuss at least three challenges that a company may face in the early period of expansion.

4. Describe the three main categories of market entry strategies.

Instructions for the students

• This assignment is an individual assignment.

• Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)

• The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

• All students are encouraged to use their own words.

• Referencing is necessary and student must apply APA Referencing Style.

• Submit your Answers using the same format.