Give a brief description of the company and its background, for example, how it organizes its operations, the countries it operates in and so on. This should include a description of the industry sector within which the company operates. Word count suggestion: around 400 words. If you wish you can include additional supporting information in an appendix. This will not count towards your word limit.

Give a brief description of the company and its background, for example, how it organizes its operations, the countries it operates in and so on. This should include a description of the industry sector within which the company operates. Word count suggestion: around 400 words. If you wish you can include additional supporting information in an appendix. This will not count towards your word limit.
Explain your reasons for choosing this company and why you think it will make a good subject for analysis. Reasons could include:
- Company has faced some interesting challenges, either ethical and/or marketing ones – give a 1-2 sentence on these
- Easy to find information on the company (this should not be your only reason for selection but needs to be a consideration)
- You find the organisation really interesting – perhaps you have read something about it already, or you hae a particular experience of it. Make sure you explain why it is interesting to you.

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