Market location

15 Points

provides a strong introduction to the paper that gives a background of the situation and includes a great thesis statement; provides a strong conclusion.

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10 points
pulled research from 4 or more sources and at least 2 are from peer-reviewed sources.

20 points
Identified and discussed 90-99% of the questions/concepts required by the assignment description

20 points
The student provides 3+ examples of the elements discussed in the paper and cites sources to support his/her findings.

10 points
The student organizes paper with APA style headings.

10 points
The paper contains 1-2 grammatical errors.

10 points
The paper contains 1-2 APA errors.

5 points
Paper meets the length requirement of 700-1050 words.

This week you will revisit the business opportunity you chose to consider as an entrepreneurial venture in weeks 1 and 2. Begin by making any corrections or additions your instructor asked you to make in week 2. ( I will keep you in the loop with what he says). Then you will add a new section that includes a thorough analysis of the local market you would potentially enter with this new business venture. you will be graded on how thoroughly you conduct this analysis according to what you read in the lesson sections for this week. You will be assessing very specific information in your local market regarding:

Describe in detail your target market location?

A restaurant that meets the needs of students in the Boise Idaho area that attend Boise State University.

What is the demographic your business will address?

The Boise Idaho and surrounding areas to include all the university personnel, faculty, and student body.

Investigate and describe your competitors in the market and what their strengths, weaknesses, and vulnerabilities are?

Devise a strategy for entering this market and where are the specific barriers and risks to entering

What specific marketing (advertising) he needs do you believe Will garner attention as you enter this market with your new venture.


The paper should be a minimum of 1300 words and should be a minimum of three sources from your annotated reference list completed in the previous week.

File with annotated reference list will be attached

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