National markets

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

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1. What variables need to be considered while developing a list of potential countries?

2. Describe the four steps a firm should take when it is considering going global.

3. Discuss at least three challenges that a company may face in the early period of expansion.

4. Describe the three main categories of market entry strategies.

• The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

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