A marketing program needs a marketing organization to implement it. This section of the marketing plan may include an organizational chart with both current and projected positions represented.
9. Implementation Plan
a. The implementation plan shows how a company will turn plans into results.
To implement a marketing program successfully, hundreds of detailed decisions are often required.
b. These marketing tactics are detailed operational decisions essential to the overall success of marketing strategies. Unlike marketing strategies, marketing tactics involve actions that must be taken immediately.
c. Your assignment is to provide a detailed list of steps to carry out your Marketing Plan. The Student Sample (Bagels by the Bay) provides a brief example. Yours should be a little more detailed.
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