Please create your social media strategy

Topic: Please create your social media strategy and content calendar for an existing business (this can be where you work, your dream job, a company that you love, etc…).

Assignment Details Part 1:

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Create a 6-month social media strategy – starting January 2021

Include company name and executive summary

Social media goals

3 Personas (target audience)

Competitive analysis (3 competitors)

Social media audit

Content strategy – Posting and process details

Include 3 social media platforms (choose from any of the social media networks we learned about)

Set up KPIs / way to measure progress (“Next Steps” in the template)

Provide next 3 Action Items

Assignment Details Part 2:

Create a social media content calendar and 2-weeks of social media content

Content Calendar must include:

3 social media platforms, dates and times of each post, the copy, visuals a (link to assets if they are stored outside of the calendar) and notes (about the post – further details if required).

Can choose any 2 weeks between January 2021 and June 2021.

The content calendar must correspond to the social media strategy.

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