Topic: Please create your social media strategy and content calendar for an existing business (this can be where you work, your dream job, a company that you love, etc…).
Assignment Details Part 1:
Create a 6-month social media strategy – starting January 2021
Include company name and executive summary
Social media goals
3 Personas (target audience)
Competitive analysis (3 competitors)
Social media audit
Content strategy – Posting and process details
Include 3 social media platforms (choose from any of the social media networks we learned about)
Set up KPIs / way to measure progress (“Next Steps” in the template)
Provide next 3 Action Items
Assignment Details Part 2:
Create a social media content calendar and 2-weeks of social media content
Content Calendar must include:
3 social media platforms, dates and times of each post, the copy, visuals a (link to assets if they are stored outside of the calendar) and notes (about the post – further details if required).
Can choose any 2 weeks between January 2021 and June 2021.
The content calendar must correspond to the social media strategy.
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