Porter Five Forces Analysis Paper
Please review the Porter paper grading rubric below. Use the rubric to review the preparation of your paper and to evaluate your paper prior to submission.
Guidelines for the paper (also review the grading rubric)
Provide a brief introduction to your assigned company (e.g. what is its business, in what market is it, how long has it been in business, etc.)
Apply each of Porter’s five forces to your assigned company, indicating the threat level (e.g. high, moderate or low), why you have made this assessment.
Do NOT make recommendations for addressing these threats; only provide your assessment of the threats
Include a graphic of the Five Forces model that provides a bulleted synopsis of your assessment for each of the five forces.
Resources:
Porter, M.E. (2008). The five competitive forces that shape strategy (Links to an external site.). Harvard Business Review, 86(1), 79-93. Retrieved from Business Source Ultimate, via the Wilmington University Library online resources.
You have been assigned the following company: Kraft Heinz Co (KHC)