powerpoint (12 min)

Characteristics:

• Choose a company (your choice on industry & real/pseudo; does not need to be consumer-facing, any digital company)

• Define the company/business purpose and model

• Define a corporate measurement construct for investments

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Before investment (proposed)

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After implementation (follow through tracking)

• Pitch a project for investment decision (historical or pseudo)

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Including relevant information/metadata about the investment project (ie

type, theme alignment, etc) against corporate construct

• Make a go-no-go decision