Selling to Children: The Marketing of Cool

Discussion Questions

1. Explain what constitutes “cool” in children’s advertising, according to Schor.
2. How has “street” culture influenced marketing to kids and young people?
3. What does researcher Douglas Holt mean by his claim that “the neighborhood, the pain of being poor, the alienation experienced by black kids . . . are the commodifiable assets” exploited in advertising (200)?
4. What does the term “age compression” mean (205)?