SEO and CRM


 

Scenario:
You are working, hypothetically, for a medium-to-large aviation-related enterprise, and thanks to your degree, you have substantial knowledge of Information Systems. Because of your expertise, you were placed in a management position. Now your superiors expect results! Upper management has tasked you to investigate and evaluate these two information systems solutions- Search Engine Optimization and Customer Relationship Management.

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Search Engine Optimization

1. Describe how the information system will benefit your company.

2. Provide details and examples of applications and solutions offered by retail vendors.

3. Describe the framework for each solution that the internal staff of your company might develop and implement.

4. Present an account of the strengths, weaknesses, and cost considerations for this solution.

5. Identify and describe how a solution can provide a competitive advantage, influence strategy, affect organizational performance, and increase operational efficiency.

 

Customer Relationship

1. Describe how the information system will benefit your company.

2. Provide details and examples of applications and solutions offered by retail vendors.

3. Describe the framework for each solution that the internal staff of your company might develop and implement.

4. Present an account of the strengths, weaknesses, and cost considerations for this solution.

5. Identify and describe how a solution can provide a competitive advantage, influence strategy, affect organizational performance, and increase operational efficiency.

 

Instructions:
1. Begin the body of the text section with a brief paragraph consisting of 4-5 sentences that introduce the need for information system solutions in your company.
2. Submit a minimum of TWO full pages of double-spaced text in the Body of the Text section for EACH information system solution.
3. Precede the paragraphed data for each topic in the Body of the Text section with the centered-title of the topic.
4. Provide a minimum of FOUR scholarly reference sources, TWO per topic.

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