Strategic Choices

For this assignment, I have attached the outline to follow and a draft of the final paper (labeled “outline” and “final” in the attachment). This task is to revise the paper for the scenario below according to the outline (You do not need to change the outline). There should be no bulletins, numbers, nor labels. The final paper should consist of full paragraphs and full sentences and nothing to be copied from the outline. The outline is simply just a reference. Please revise the draft paper to the instructions and feel free to change anything that fits the description.

For this assignment, select a real company in the fast food industry. (KFC)

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You have just been hired by KFC as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:

Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
Industry Analysis
Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
A Perceptual Map
Choose any criteria that you think are important to plot.
Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees’ submissions should match.

Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
Develop the ability to manage the organizational process by which policies and strategies are formed.
Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
Enhance the ability to create results-oriented action plans and effective business policy.
Understand strategic planning terminology, concepts, theories and models.

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