This is a case study about business analysis. Your work must be original. Please read the questions carefully and be sure to give professional answers as required. Finally, make sure you do not exceed the word limit in the question.
Consider the following:
Rick and Morty moved to Australia in 2019. After spending two years in the country,
they decided to purchase a home of their own. They spent nearly 6 months house
hunting in the suburbs of Sydney before they finally managed to call a two-bedroom
unit their home. They found the experience inefficient, exhausting and time consuming.
Rick commented “I began to dread the weekends! Booking house viewings, showing
up, doing the tour in unfamiliar neighbourhoods…I thought to myself – it shouldn’t be
this hard! It should be more fun and enjoyable – it is a process of discovery after all!”
Learning about new Sydney suburbs was enjoyable initially, but then it slowly got to
them. There was a lot of information on the web: blogs, reddit banter, and TikTok
videos – all giving them multiple, often contrasting impressions about different suburbs.
They always felt at a loss, not knowing what information to trust. After settling into their
new home, and reflecting on their experience, they began to see an opportunity
emerge. Morty exclaimed, “It was one of those eureka moments! We thought, why not
create a platform where we bring together suburb experts and house hunters?” The
idea was that suburb experts using the platform could create guided walking tours of
neighbourhoods which house hunters could sign up for while house hunting.
Furthermore, they wanted to match the timing of the walking tours with house viewing
times (that are typically scheduled on weekends by real estate agents) to make the
process even more worthwhile. Rick and Morty also had grand monetisation plans –
they wanted to build the platform and eventually find a buyer in a major online Real
Estate platform (such as domain.com).
Please answer all of the following questions. Please state your assumptions.
Combined word limit: 1000 words;
of the platform.
hypothesis for the most critical assumptions identified in 3 (a).
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