The Concept of Strategy

Goals, Values, and Performance

1. What was the focus of the course work this week?

2. What were the topics?

3. How does it relate to your work?

4. A firm’s strategy can be described in terms of the answers to two questions: “Where are we competing?” and “How are we competing?” Applying these two questions, provide a concise description of Lady Gaga’s career strategy (see Strategy Capsule 1.2).

Half-page of each question.