Ali Baba

TIF 2

Ali Baba

1. Chinese companies are well-known for working closely with the government in order to compete internationally. It is sometimes referred to as “state capitalism”.

Find an example in the article of Alibaba working with or getting assistance from the Chinese government.

Be sure to explain how working with the Chinese government may give Ali Baba an advantage over competitors from another country.

1. For this one, the first paragraph should explain in as much detail as possible what “Singles Day” is: What day of the year it is, who the target market is, what Ali Baba does differently for this promotional event, etc.

In a second paragraph, explain what Ali Baba’s revenues for “Single’s Day” have been trending.  Comment on what proportion of total annual revenues it accounts for.

1. Here, I am referring to Tmall Global. Explain specifically what Ali Baba does for foreign business partners that provides an incentive for them to enter the Chinese market through Ali Baba.

1. Ali Baba is currently not that well known in the United States. Assume Ali Baba hired you to help them enter the US market. Sketch out a basic strategy for market entry using a table like the one below:

Best way to approach this:

• Consider what Ali Baba’s specific strengths are and play to them…
• Pick a more narrow market segment that seems appropriate.
• Create a market mix that is appropriate for the target.

To check on the quality of your answer, consider whether or not the reader would appreciate how this strategy would be particularly appropriate for Ali Baba.