Using Porter’s Five Forces Model to analyze the competitiveness of the  ________ industry for company Y

“Using Porter’s Five Forces Model to analyze the competitiveness of the  ________ industry for company Y”.   – Worksheet

This is part 1 of a another assignment – you are preparing the worksheet

 

Skills Required: Research & Analytic

 

Submission due: 11/10/20

 

This is a research project so let’s start:

Gather at least 10 reference sources (This takes time)

 

 

Select a business- business unit you will be conducting the analysis for. Start collecting your information.

 

Select your business:

Name of Business: ____________________

• Provide a clear description of company
  • What are the Business units within the company?
  • What are the main products/services?
  • Are you doing the analysis for a particular business unit or the entire company- dependent on the company you may select a specific business unit for this analysis
  • {Companies compete in many industries. Due to the duration of this class, it may be advantageous to select a business unit to conduct your analysis e.g. If Apple is your selected company, you may analyze Apple smart phones or Apple PCs.)
  • What industry is this business unit competing within?

 

Identify the Industry

(if your business unit is Apple smart phones then your industry is the smart phone industry)

• Overview of the Industry/competitive environment
• provide a clear description/positions and names of key players in that industry
  • including scope, size, growth forecast, market share, stage(mature, emerging, declining)
  • Identify direct and indirect competitors
  • Basis for competition

 

 

Now for the industry analysis utilizing porters

 

Step 1. Gather the information on each of the five forces

Use one of the many templates on porter’s/ competitive analysis to assist with this assignment.  Some modifications will be necessary to customize for this class: Information Systems.

Check the researched information against some of the factors listed e.g.  under the threat of new entrants “How much capital is required to enter this market?

Step 2. After gathering all the information, analyze the results, what impact does this force have? 

 

 

 

Sample: Porter’s five forces worksheet

 

Name of force: e.g. Threat of New Entrants

Threat of New Entrants is High/Low  if

List your  reasons to support your conclusion

Are there any opportunities? How?

How does Information Systems affect this force?Check table 3.5 in textbook for ideas

Considering your business current situation, how likely is this factor to affect us and to what degree

 

Continue for each of the five forces

 

 

 

 

Name of force: e.g. Threat of Competitive rivalry

Threat of Competitive rivalry is (use ranking e.g High/Low or 1-5)  if

List your reasons to support your conclusion

Are there any opportunities? How?

How does Information Systems affect this force?

Considering your business current situation, how likely is this factor to affect us and to what degree

 

Once complete

Step 3.Summarize your findings, make recommendations.  Formulate strategies based on your findings.

 

Create a table summarizing the forces?

 

Summary of Forces	Threats	Role of IS
Threat of Substitutes
Competitive rivalry

 

 

Which opportunities should the company embark upon?

 

Create a table summarizing the opportunities

Forces	Opportunities	Role of IS
Threat of Substitutes
Competitive rivalry

 

Which forces pose the greatest threats?

Where are the company’s greatest opportunities?

What are the main drivers of competition in this industry?

 

Based on your analysis, can you suggest a competitive strategy(ies)?

In addition to google searches, here are some possible sources of information. Please ensure you use a mixture of primary and secondary sources.

 

Annual report & accounts               

Newspaper articles

Analysts’ reports

CEO interviews

Regulatory /Government reports

Presentations / speeches

Pricing / price lists

Press releases

Promotions

Advertising campaigns

Recruiting ads

Competitors’ documents

 

 

 

 

ONCE YOUR WORKSHEET IS COMPLETE; UPLOAD TO DISCUSSION BOARD FOR PEER REVIEW.

 

 

IT TAKES TIME TO GATHER THE INFORMATION, YOU NEED TO THINK, ANALYZE and SYNTHESIZE YOURFINDINGS

 

YOU CAN DO IT, I BELIEVE IN YOU