Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:

Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:

• Does Tesla have a global or international presence?
• Answer the applicable question below:
  • If Tesla is global: What are some of the pros and cons for your company of doing business across countries and cultures?
  • If Tesla is not global: Do you think that your company should go global? Why or why not?
• Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?