Amazon Invades India

Taking it Further (TIF)

Article: “Amazon Invades India”

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This article was written in January, 2016. Do an Internet search on Amazon in India and briefly summarize what has happened in India since the writing of this article. In particular, please report on Amazon, Flipkart and Snapdeal:

Sales Trends
Market Share
Changes in leadership/ownership
Specific changes in strategy
- Target market
- Offerings
- Pricing
- Promotion
- Distribution

Be sure to provide citations for all of your research (APA format)

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