CRM System in Starbucks

  • Write a report on the application of a CRM system in a specific business(STARBUCKS)

o Investigate how a CRM system is and should be used by the Company

▪including business name, sector, and company size as a minimum.
▪how the CRM systems in general help companies build strong customer relationships and how your selected

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CRM System in Starbucks
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organization leverages CRM for that purpose and identify where the company could improve.
▪Analyze (take apart and examine in depth) a potential implementation of a new CRM system, including implementation process or

difficulties encountered, possible staff issues faced (e.g. training, redundancy, ethical), post-implementation performance etc.

  • Format to be submitted: Submit via a document, uploaded to Turnitin
  • Include a Cover, Table of Contents, References

Wordcount: Essay of 1800 – 2000 words, excluding bibliography

  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • Structure of the written report:
  • An introduction that describes the scope as well as the key points of your work.
    o A body following the approach outlined above.
    o A conclusion that reflects on the expected impact of the suggestedimplementation
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.


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