NEW PRODUCT

Describe one new product item (SHOESTRINGS) that you create for a chosen ASG product line.
Describe the market segmentation and target markets in terms of the demographics and psychographics.
Explain the brand positioning for the product.
Provide all the product qualities (i.e., the 1st of the 4 P’s), attributes, packaging, etc. that will be involved in line with the company’s mission and objectives.
Provide support for your reasoning.
Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in APA format and citation style with additional title and reference pages; submit to the Unit 6 Assignment Dropbox.