Working internationally and/or inter-culturally challenges the advertising, public relations, or marketing executive to think outside his or her own cultural box. Some of the challenges include:
COMM 428C requirements include the completion of a final product, broken into two projects. Project 1 consisted of choosing a pair of countries and gathering information about those countries, which will be used in Project 2.
Project 2 is a continuation of Project 1, and consists of these 3 parts. Select one of the countries from Project 1. Then, you will prepare the following parts.
The information from Project 1 will be used to create a market entry strategy and a creative brief.
For the first part of your project, you need to choose a product or service that you would like to see travel beyond its current borders. Perhaps you think that Iceland needs a Cold Stone Creamery experience, or that Argentina would be a better place if P.F. Chang’s frozen entrees were on the menu. The choice is yours. Be sure to note the product and the country where you plan to “launch” it in the discussion board for the Project under General Housekeeping and Questions.
Part 1: Current advertising analysis
Part 2: Host Country Analysis
Part 3: Creative Brief
*NB—Thumbnails are optional for this assignment, but if they help you convey your idea, they may be included
There are many resources available to you, which are located throughout the course and are accessible by clicking the Library Resources link in the left menu.
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