Entrepreneur Pat Keane founded a ski gear company in 2002 called PM Gear, with a Web site at http://pmgear.com/. To start the company’s first product lines, Pat got online and asked his friends what they would like in the perfect ski. He used the feedback to design the versatile Bro model. Four years later, the company boasted revenues of $250,000. Pat decided to locate the company in Reno, Nevada. What types of criteria would an entrepreneur use to determine the best city to locate a similar business?
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