Strategic marketing plan on Papa John’s

Task-specific guidance: Suggestive report plan:  Executive summary (aim for approx. 150 words, NOT part of 3,000-word count)   Situation Analysis (aim for approx. 750 words) ·               1.  A critical assessment of marketing issues facing the case company. ·                2. An analysis of the external and internal marketing environment.   Strategy Formulation (aim for approx. 1500 words) ·                1. Clear, evaluated and justified strategy ·                2. Targeting: evaluation, selection and justification of consumer and/or business segments. ·                3. Set of tactics clearly derived from strategy and developed in accordance with segments targeted. Conclusion and recommendation (aim for approx. 750 words) ·                 1.Supported by your research to justify why and how your strategy will help the case company gain a competitive advantage.