Understanding Marketing #3 (Marketing Audit)
Understanding Marketing #3 / Assignment Instructions:
Next, watch the videos below on ‘Branding’, and in a couple short paragraph (or more), describe what you believe to be the ‘Brand” of your chosen company. Explain how you feel they use their Brand to help sell their products and/or services?(These paragraphs should be 250-300+ words in length; and this section will be worth 20 of the total 50 points).
Categories of Marketing
HINT: Google can be your friend here. Say for instance my company is Disney; I can simple type something like “Disney print ads” or “Disney events” into the search bar and get a wide variety of examples … just please make sure to cite where you get the ad!
If your company does not participate in a particular ‘category of marketing’ (which is very unlikely), provide an image for a similar product offered by a similar company which does, and explain how your company may Brand themselves if they chose to explore this medium.
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