Video and Article Discussion.
Video: This is worth 10 points. Watch the provided video on Segmentation and answer the following question. Your answer should be in your own words, about 200 words in length, and exhibit depth of analysis by connecting the concept to a principle in your textbook or another related article or reading. Click on the assignment title and click on “write submission” to answer.
Video Question:Using McDonald’s segmentation strategy, pick a segment and briefly pitch an idea for a marketing effort for that segment. Give a few consumer insights you might have used to develop your idea, mentioning their importance in targeting that segment
Article: This is worth 10 points. Read the attached article, and answer the following question. Your answer should be in your own words, about 200 words in length, and exhibit depth of analysis by connecting the concept to a principle in your textbook or another related article or reading. Click on the assignment title and click on “write submission” to answer.
Article Question: What activities might be involved in “creating” a niche? Do you think “recognizing” or “serving” a niche might be a better way to say it? In the article, what does “speedboating” refer to in niche marketing? Tell why the recommended practice is best.
